Stad Antwerpen

To show its support for the LGBTQ+ community, the city of Antwerp has been hosting its annual Pride event. For the 2023 edition, they sought an activation that would not only align with the spirit of the event and its visitors but also seamlessly reflect the city’s unique atmosphere.

Being the most inclusive city

Together with the city of Antwerp, KMSKA and RapidMedia, we created an installation in front of Antwerp’s Museum of Fine Arts. Drawing inspiration from the LGBTQ+ community’s universal symbol, we had an actual ‘live’ rainbow appear above the museum’s iconic water basin. All through Pride week, it would appear every night at sunset and could be enjoyed until the hours. To create this magical experience, we installed a laser at the museum and pointed it at the water spray.